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Marketing Presentation CBRB

July 12, 2024

Michele Pompa
Michele Pompa
RS-0016417 DE, 504925 MD
Coldwell Banker Realty
phone
DIRECT
phone
OFFICE
domain
5700 Coastal Hwy Ste 101
Ocean City, MD 21842
Michele Pompa
Michele Pompa
Coldwell Banker Realty
Salesperson
ABR, ePRO, SSRS
RS-0016417 DE, 504925 MD
phone
DIRECT
phone
OFFICE
domain
5700 Coastal Hwy Ste 101
Ocean City, MD 21842
CONTACT ME
Michele Pompa
Coldwell Banker Realty
Salesperson
ABR, ePRO, SSRS
RS-0016417 DE, 504925 MD
CONTACT ME
Your Beach Specialist

Personal Background

With over 25 years of experience in real estate, I am a high energy, results driven real estate professional focused on providing the finest service available to help you reach your real estate goals. Whether you are a buyer looking for your perfect beach house, a seasoned investor searching for opportunities, or in need of selling a property, I have the knowledge and the experience to guide you through the process. I also keep up to date with today's ever-changing market, and I am able to smoothly handle various types of real estate transactions. I am privileged to live and work in Ocean City, MD. An area known for its pristine beaches and relaxed lifestyle. I have firsthand knowledge of all of the various beach areas: Ocean City, West Ocean City, Ocean Pines, Berlin and also the Delaware beaches: Fenwick Island, Bethany, Rehoboth and the Selbyville area. So, when you think of buying or selling at the Beach, think of me, Michele Pompa. Your Beach Specialist.

Custom Category

Business Philosophy

I am dedicated to helping people find the perfect property. I find the greatest satisfaction in helping others realize their dreams. I have been serving the Ocean City and Delaware area as a leading real estate professional for over 25 years.

I have been in real estate for over 25 years as a full-time professional Realtor with Coldwell Banker Residential Brokerage, I'm licensed in MD. and DE. I have a degree in Marketing from The University of Baltimore. I am an accredited buyer representative. I have over 1000 hours of continuing education.
Professional Background

In every marketplace, there is an agent who stands out for their dominant presence. I am that agent. Call me today at (443-497-1313) or visit me on the web at www.michelepompa.com.
Communities Served

Berlin, Bethany Beach, Caine Keys, Caine Keys II, Caine Woods, Dewey Beach, Fenwick Island, Lighthouse Sound, Ocean City, Ocean Pines, Ocean View, Rehoboth, Selbyville, West Ocean City

Languages

English

phone
DIRECT
phone
OFFICE
domain
5700 Coastal Hwy Ste 101
Ocean City, MD 21842
Your Beach Specialist

Personal Background

With over 25 years of experience in real estate, I am a high energy, results driven real estate professional focused on providing the finest service available to help you reach your real estate goals. Whether you are a buyer looking for your perfect beach house, a seasoned investor searching for opportunities, or in need of selling a property, I have the knowledge and the experience to guide you through the process. I also keep up to date with today's ever-changing market, and I am able to smoothly handle various types of real estate transactions. I am privileged to live and work in Ocean City, MD. An area known for its pristine beaches and relaxed lifestyle. I have firsthand knowledge of all of the various beach areas: Ocean City, West Ocean City, Ocean Pines, Berlin and also the Delaware beaches: Fenwick Island, Bethany, Rehoboth and the Selbyville area. So, when you think of buying or selling at the Beach, think of me, Michele Pompa. Your Beach Specialist.

Custom Category

Business Philosophy

I am dedicated to helping people find the perfect property. I find the greatest satisfaction in helping others realize their dreams. I have been serving the Ocean City and Delaware area as a leading real estate professional for over 25 years.

I have been in real estate for over 25 years as a full-time professional Realtor with Coldwell Banker Residential Brokerage, I'm licensed in MD. and DE. I have a degree in Marketing from The University of Baltimore. I am an accredited buyer representative. I have over 1000 hours of continuing education.
Professional Background

In every marketplace, there is an agent who stands out for their dominant presence. I am that agent. Call me today at (443-497-1313) or visit me on the web at www.michelepompa.com.
Communities Served

Berlin, Bethany Beach, Caine Keys, Caine Keys II, Caine Woods, Dewey Beach, Fenwick Island, Lighthouse Sound, Ocean City, Ocean Pines, Ocean View, Rehoboth, Selbyville, West Ocean City

Languages

English

STRENGTH IN NUMBERS
STRENGTH IN NUMBERS

#1 NATIONWIDE

Coldwell Banker Residential Brokerage’s parent company, NRT LLC, has been the #1 residential real estate brokerage in the U.S. for 22 years*, successfully bringing together home buyers and sellers from across the country.

#1 NATIONWIDE
*NRT is ranked #1 in closed residential sales volume (calculated by multiplying number of buyer and/or seller transaction sides by the sales price) from 1996-2018 in the U.S. Data obtained by REAL Trends Survey, 1996-2019. Coldwell Banker Residential Brokerage is a subsidiary of NRT. Statistics include sides/sales volume for all NRT subsidiaries.
LOCAL REACH

 

GIVING BACK

Community Outreach
We’re passionate about giving back to the communities where we live, work and play. With financial contributions through our charitable foundation, by volunteering our time and donating essentials, we support an array of local non-profit organizations dedicated to improving the quality of life for all who call our region home. Collectively, we’ve raised nearly $27.4 million nationwide for worthy causes.

Homes for Dogs
Because we believe that everyone deserves a home of their own, Coldwell Banker® founded the Homes for Dogs Project in partnership with Adopt-a-Pet.com. The project uses national advertising, social media and local adoption events to generate awareness and bring pets and people together. Since the initiative began in 2015, we’ve helped tens of thousands of adoptable pets find loving homes. To learn more, visit coldwellbanker.com/dogs.

 

RESPONSIBLE BUSINESS

Ethical Commitment
Realogy Holdings Corp. has once again been named one of the world’s most ethical companies by the Ethisphere Institute, which recognizes organizations that continuously raise the bar on ethical leadership and corporate behavior. Coldwell Banker Residential Brokerage and its parent company, NRT LLC, are subsidiaries of Realogy.

Going Green
We embrace environmentally responsible practices that help our neighborhoods, cities and planet, with sustainability initiatives that include:

  • Digital technologies to reduce paper use
  • Telecommuting, teleconferencing and teletraining
  • Eco-friendly office products and practices
  • Environmentally friendly building materials, like LEED-certified paint and carpeting
RESPONSIBLE BUSINESS
ONLINE IMPACT | DIVIDER

 

MAXIMUM ONLINE BRANDING

Our unique MAXimum online marketing platform is designed to drive leads from online buyers interested in your home right to your agent. With MAXimum, your home will benefit from:

MAXimum Branding
Your home will be displayed with multiple photos and key information on three of the most-visited real estate websites: Zillow®, Trulia® and Homes.com®. Your agent’s name and contact information will be shown next to your property, so interested buyers can easily get in touch.

MAXimum Exposure
In addition to the sites above, your home will be shown on as many as 900+ websites, including all powered-by-Zillow sites and the ever-expanding ListHub and HomeFinder.com networks. On top of that, all luxury listings are distributed to 50+ additional sites targeting high-net-worth home buyers.

MAXimum Leads
Online inquiries from buyers interested in your home are routed to your agent for immediate response. This helps ensure that no potential buyer for your home is missed.

MAXIMUM ONLINE BRANDING

ONLINE MARKETING THAT GETS RESULTS

eMarketing Report
The unmatched online presence of Coldwell Banker® drives potential buyers to your property. You will see the results in this monthly website traffic report, which shows both overall engagement on ColdwellBankerHomes.com as well as the number of site visits and listing views for the last month and past 12 months, number of saved searches and saved properties, international traffic and more. The report also provides the number of views that Coldwell Banker listings have received on some of the top real estate websites including realtor.com®, Zillow.com®, Trulia and Homes.com.

Online Showing Report
You’ll know our comprehensive internet marketing strategy is working when you see the InSight online showing report – it shows you how many views or click-throughs your property received on major real estate websites like ColdwellBankerHomes.com, coldwellbanker.com, realtor.com®, Zillow®, Trulia® and more. This helps you know that your home is presented and priced to grab buyers’ attention.

ONLINE MARKETING THAT GETS RESULTS

TARGETING BUYERS WITH SOCIAL MEDIA AND DIGITAL ADVERTISING

Home buyers spend hours each week searching the web and browsing social media, so we’ve partnered with Adwerx to make sure your property gets in front of them.

  • Almost immediately after your property is listed, a custom digital ad will be created to promote it.
  • Buyers who live near the listing or visit real-estate-related websites will see the ads on Facebook, Instagram and popular sites such as CNN, ESPN, Fox News and HuffingtonPost.com.
  • Your agent will be able to provide you a performance report showing how many buyers your ad has reached.

 

RAPID RESPONSE

Displaying your property on the greatest possible number of websites is an important advantage, but it’s just as important that any leads from interested buyers are received and responded to quickly. Our exclusive InTouch technology lets us do just that.

Here’s how InTouch works:
  • A home buyer sees your listing online
  • They request additional information or a showing through the website
  • An alert is sent to your agent
  • Your agent is able to respond to the interested buyer immediately

This helps to ensure that no potential buyer for your home is missed.

RAPID RESPONSE

PRINT ADVERTISING

While online advertising remains the most effective way of reaching home buyers today, in some instances it may be beneficial to incorporate print advertising, as well. We have relationships with key regional and local publications that enable us to showcase your property in the most effective way and generate maximum interest.

Welcome To my Page

FULL SERVICE | DIVIDER
START TO FINISH
TRANSACTION MANAGER

COLDWELL BANKER® SMART HOME

Coldwell Banker Real Estate is always finding new ways to market and sell homes, and has become the dominant real estate force in the rapidly growing smart home arena. Why does this matter? According to a recent Coldwell Banker Real Estate Smart Home Marketplace Survey, nearly half of consumers think smart home technology is important for their current home or next home purchase, and 60% said they would be willing to pay more for a home with smart home technology installed*.

Not only that, 33% of Coldwell Banker agents surveyed said homes with smart home technology sell faster than those without, and homes designated as smart homes on coldwellbanker.com receive two times the conversions of similar non-smart home properties*.

It’s a meaningful trend, and we got there first.

Among our smart home innovations:
  • In collaboration with tech giant CNET, established the industry standard definition of the term "smart home"
  • Created the first-ever smart home certification course, exclusively for Coldwell Banker-affiliated agents
  • Developed the industry’s first Smart Home Staging Kit, giving sellers an easy and affordable way to upgrade their home to a smart home
COLDWELL BANKER SMART HOME
*Coldwell Banker Real Estate Smart Home Marketplace Survey: A conversion in this instance is a click-through requesting more information on the property from an agent or a request for an appointment to view the listing.

SMART HOME STAGING KIT

Available exclusively from Coldwell Banker® on SmartHomeStaging.com

SMART HOME STAGING KIT

AMAZON ECHO DOT
The Echo Dot is a hands-free, voice-controlled device that uses Alexa to play music, control smart home devices, make calls, send and receive messages, provide information, read the news, set alarms, read audiobooks and more. Control lights, fans, switches, thermostats, garage doors, sprinklers, locks, and more with compatible connected devices, such as those from August, Nest and Lutron.

SMART HOME STAGING KIT

Nest Learning Thermostat
The Nest Learning Thermostat programs itself and automatically helps save energy when you’re away, and can be controlled by your phone, tablet or laptop.

SMART HOME STAGING KIT

Nest Cam Indoor (Security Camera)
Nest Cam Indoor helps you stay connected to what matters to you. It looks for motion and listens for sound. If something’s up, it sends an alert to your phone.

SMART HOME STAGING KIT

August Connect
Lock and unlock your August Smart Lock from anywhere, right from your smartphone. Accessory to August Smart Lock.

SMART HOME STAGING KIT

NEST PROTECT (Smoke and Carbon Monoxide Alarm)
The Nest Protect looks for fast-burning fires, smoldering fires, and carbon monoxide. It tells you where the danger is and alerts your phone in case you’re not home.

SMART HOME STAGING KIT

August Smart Lock
Your smartphone is now a smart key – and more. Lock and unlock your door, create virtual keys for guests, and keep track of who comes and goes, all from your smartphone.

SMART HOME STAGING KIT

Caséta Wireless by Lutron
Simple products that control lights and wireless shades:

  • Never enter a dark home. Turn lights on as you approach your home from your phone – great for showings!
  • The movie begins when the lights start to dim.
  • Set the perfect light and ambiance to show the house in its best light.
  • Don’t get out of bed to turn the lights off at bedtime. The Pico remote can turn lights off right from your night stand.
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The property information herein is derived from various sources that may include, but not be limited to, county records and the Multiple Listing Service, and it may include approximations. Although the information is believed to be accurate, it is not warranted and you should not rely upon it without personal verification. Affiliated real estate agents are independent contractor sales associates, not employees. ©2020 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker® System is comprised of company owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.